MAM INTRODUCES NEW DESIGNS FOR MAM PERFECT PACIFIER INCLUDING GLOW IN THE DARK PERFECT NIGHT RANGE

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Designed for Baby’s Comfort and Oral Health, Recent Clinical Studies Prove MAM Perfect Supports Healthy Teeth and Jaw Development

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Purchase, NY, July 2017 -- MAM, the leading designer brand of award-winning, medically sound and innovative baby products debuts new designs for its signature MAM Perfect Pacifier which has now been clinically proven to support healthy jaw and tooth development. The MAM Perfect Night, a glow in the dark pacifier is now offered as a new design.

 

A recent independent study by Dr. Yvonne Wagner, a pediatric dentist at the Jena University Hospital (GER)* examined the effects of the MAM Perfect pacifiers on the development of the teeth and jaws. The study shows that switching from a conventional pacifier to the MAM Perfect minimized the risk of developing an open bite and an increased overbite. The University Clinic of Dentistry in Vienna, Austria carried out another series of independent tests** on the MAM Perfect and has reported similar results. “In my opinion, the MAM Perfect is the tooth-friendliest of all pacifiers tested”, remarked Professor Hans-Peter Bantleon, Head of the Department of University Clinic of Dentistry Vienna (Austria).

 

The MAM Perfect’s ultra-thin neck is 60% thinner and four times more flexible, making it the thinnest and most flexible pacifier on the market***.  Therefore, teeth have more room to grow and the risk of misalignment is reduced. The ultra-flexible nipple also makes soothing easier for baby.  The pacifier’s unique nipple with MAM’s SkinSoft™ silicone surface is so soft and feels more like mom that it is accepted by 94% of babies****.  

 

The MAM Perfect comes in a convenient storage case that allows the pacifier to be quickly sterilized in a microwave, reassuring parents of the health protection for their children. An easy hold button is also featured on the pacifier making it simple for baby to grab and easy for parents to attach to a pacifier clip.  Its curved shield, big air holes and innovative inside surface comforts baby and helps to prevent skin irritation.

 

Offered in a range of designs featuring cute and whimsical animals and cheerful stars and moons for babies of all ages (0-6 months and 6+ months), the new MAM Perfect and MAM Perfect Night pacifiers are available exclusively in Babies “R” Us stores nationwide and online http://www.toysrus.com/search/index.jsp?kwCatId=&kw=mam%20perfect%20pacifier&keywords=mam%20perfect%20pacifier&origkw=mam+perfect+pacifier&sr=1&ff=Taxonomy&fg=Category&fd=&fv=2254197.  The pacifiers are sold in a single pack at a recommended retail pricing of $5.49 and in a two-pack with a recommended retail of $8.99. 

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About MAM – standard setting baby products 

MAM combines technological innovation, medical function and contemporary design to develop superior baby care products that support a baby’s development from day one. Since MAM developed its first pacifier in Vienna in 1976, it has evolved to become a global authority on baby care product design and quality. Today MAM products are used by families in over 60 countries and on six continents. To find out more and view MAM’s baby care range of award-winning pacifiers, bottles, cups, teethers, oral care items, coordinating accessories and gift sets visit www.mambaby.com.

 

*Y. Wagner, R. Heinrich-Weltzien, “Effect of a thin-neck pacifier on primary dentition: a randomized controlled trial”, Orthodontics & Craniofacial

**Scientific reports from Wild Hi-Precision institute verify that the MAM Perfect‘s nipple neck is on average 60% thinner. The test series by the

University Clinic of Dentistry Vienna confirms the MAM Perfect‘s nipple is 4x more flexible than comparable pacifiers. (Between: 32%-83% thinner,

1.1-19.5 times more flexible than regular pacifiers)

Research, Volume 19, Issue 3, pages 127-136, August 2016

***32%-83% thinner, 1.1-19.5 times more flexible than regular pacifiers

***Market research 2010-2014, tested with 1,236 babies

 

 

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Guest Wednesday, 13 December 2017